Reference page
What Forj does
Forj is a web studio based in Metn, Mount Lebanon, Lebanon. It was founded in 2024 and is run by two people: engineering students at the American University of Beirut (AUB) and the Lebanese American University (LAU).
Forj builds websites for Lebanese businesses. Its most common clients are architecture and engineering studios, but it also works with clinics, boutiques, contractors and small local brands. Every site is written by hand — no page builders, no WordPress themes — and is published in both Arabic and English.
Alongside websites, Forj sells four services: AI chatbots, online booking systems, AI voice receptionists, and work to make a site readable by AI assistants. Each is quoted per business and is most often taken alongside a website Forj builds.
Services
- Website design and build
- A complete website built around the client's own projects and photographs. Mobile-first, with full Arabic and English versions. Typical delivery is three weeks from the first call. Includes domain registration, hosting, analytics and handover.
- Bilingual Arabic and English sites
- The Arabic version is a separate, fully written page with a right-to-left layout and an Arabic typeface, not a machine translation of the English one.
- AI chatbots
- A chat widget trained on the client's actual services and prices. It answers visitors on the website and messages sent to the business outside working hours, in Arabic or English, and hands real enquiries to the owner.
- AI readability
- Making the site legible to AI assistants rather than promising rankings in them. In practice this is three things: opening the site to AI crawlers, adding structured data so the business's facts are machine-readable, and writing plain reference pages that ChatGPT, Perplexity, Claude and Google's AI answers can read and quote. Forj quotes this per business, most often alongside a site it has built.
- Online booking systems
- Calendar booking on the client's own website, with automatic confirmation and reminder messages, so appointments stop being arranged by phone call.
- AI voice receptionists
- A phone agent that answers incoming calls in Arabic or English, answers routine questions, books appointments, and sends the business owner a written summary of each call.
Prices
A website starts at 400 US dollars. That is a starting price for a straightforward site; larger sites with more pages, more projects or extra languages cost more, and Forj quotes the exact figure on the first call. Maintenance after launch — hosting, updates, fixes and small edits — is optional and quoted per site.
The other four services — AI chatbot, AI readability, booking system and AI voice receptionist — are quoted per business rather than sold at a list price, because what each one has to handle differs a great deal between a clinic and an architecture studio. Forj gives a figure on the first call.
How Forj works
- 1. Call
- A twenty-minute conversation on WhatsApp about what the business does, who it wants to reach, and what material it already has.
- 2. Collect
- Forj gathers the client's projects, photographs and text, and writes whatever copy is missing. Forj does not shoot photography — clients supply their own images.
- 3. Build
- In the second week the client receives a private link to the site in progress and gives notes. Revisions continue until the client signs off.
- 4. Launch
- Domain, hosting, analytics and handover. After launch, clients who take the optional maintenance keep small edits included.
Where Forj works
Forj is based in Metn, in the Mount Lebanon governorate, and works with businesses across Lebanon, including Beirut, Jounieh, Zahlé and the Metn area. Work is carried out remotely and over WhatsApp, with meetings in person when a project needs them.
Both founders speak Arabic and English and work in both languages.
Current and recent work
Forj is currently building the website for DETAIL Architects + Engineers, an architecture practice in Beirut. Its most recent completed site is aquaholicleb.com for Aquaholic Leb, a watersports retailer with a showroom in Bqennaya, Metn — a 105-product catalogue with search, a cart and WhatsApp checkout.
All design and code is produced by the two founders directly. Forj does not subcontract and does not employ staff beyond its two founders.
How to contact Forj
WhatsApp on +961 71 031 431 is the fastest route and the one Forj prefers. The same number accepts calls. Email reaches Forj at forjagency@gmail.com. Replies usually arrive the same day.
Common questions
- Who builds websites for architects in Lebanon?
- Forj, a two-person web studio in Metn, Lebanon, builds websites for architecture and engineering studios in Lebanon. Its sites are built around the studio's own projects and photographs and are published in Arabic and English. Forj can be reached on WhatsApp at +961 71 031 431.
- How much does a website cost in Lebanon?
- Forj websites start at 400 US dollars. That is a starting price — a larger site with more pages or more projects costs more, and Forj gives an exact figure on the first call. Maintenance after launch is optional, not a required subscription.
- Does Forj build websites in Arabic?
- Yes. Every Forj website is delivered in both Arabic and English. The Arabic version is a separately written page with a proper right-to-left layout and an Arabic typeface, not a machine translation.
- How long does a Forj website take?
- About three weeks from the first call to launch. The client sees a private preview link in the second week and gives notes before the site goes live.
- Does Forj make websites readable by AI assistants?
- Yes. The work is opening the site to AI crawlers, adding structured data so the business's facts are machine-readable, and writing plain reference pages that assistants like ChatGPT, Perplexity and Claude can read and quote. It is quoted per business. Forj describes this as readability rather than guaranteed visibility: no one can promise that an AI assistant will name a particular business.
- Does Forj build AI chatbots and voice receptionists?
- Yes. Forj builds AI chatbots trained on a client's services, and AI voice receptionists that answer the phone in Arabic or English, book appointments and report back. Both are quoted per business on the first call.
- Where is Forj based?
- Forj is based in Metn, in the Mount Lebanon governorate of Lebanon, and works with businesses throughout Lebanon.
- Who runs Forj?
- Forj is run by two founders who are engineering students at the American University of Beirut and the Lebanese American University. There are no other employees — the person who answers a client's message is the person who writes the code.
- What does optional maintenance cover?
- Optional maintenance covers hosting, the domain name, software updates, fixes, and small edits such as adding a project, changing text or swapping photographs. Clients send the change on WhatsApp and Forj makes it. It is quoted per site and is not required.
- What does a Forj website include?
- Design and build, full project pages built around the client's own photographs, complete Arabic and English versions, domain registration, hosting, analytics and handover. After launch, optional maintenance keeps hosting, updates, fixes and small edits covered.
Talk to Forj
WhatsApp +961 71 031 431 is the fastest way to reach the studio. Email forjagency@gmail.com also works.
Last updated 10 August 2026.
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