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forj

Metn, LebanonTaking two projects this month

Websites for Lebanesebusinesses that actuallybring in clients.

WebsitesAI chatbotsVoice receptionistsBookingAI readability

We build the site your work deserves — then the systems that answer your phone, your DMs and your calendar.

This site, both ways

01Selected work

Recent builds

The DETAIL Architects and Engineers homepage: a white modernist villa beside a long pool, under the headline “We. Create. Space.”

DETAIL Architects + Engineers

In progress

ArchitectureBeirut2026

Both designed and coded by the two of us. No templates, no page builders.

02The problem

Your work lives on Instagram. It dies there.

A grid is not a portfolio. Someone who is about to hand you a project scrolls twelve squares, cannot tell which ones you actually built, cannot see one project from start to finish, cannot tell what you charge, and cannot tell whether you are still taking work.

So they do the only thing the platform allows. They send a message, and then they wait. Meanwhile the client with the real budget already opened Google, found nothing, and went to the studio that had a website.

The DETAIL Architects and Engineers homepage: a white modernist villa beside a long pool, under the headline “We. Create. Space.”On InstagramOn a website
Drag to compare
The same project, both ways. On the left it’s nine squares out of context. On the right it’s a page a client can actually judge you by.

Serious clients look for your site before they look at anything else. When there isn’t one, they assume you’re small.

03What we deliver

Four things, done properly.

Pick one

The DETAIL Architects and Engineers homepage: a white modernist villa beside a long pool, under the headline “We. Create. Space.”
DETAIL Architects + Engineers. Their own photography, full width, before a single word of copy.
04Services

The website is where it starts.

Four systems we build on top of it. Each one takes over something you are currently doing by hand, in Arabic and English.

  • 01

    Answers visitors on your site and messages sent after hours, trained on your own services and prices. It handles the five questions you answer every day and passes you the ones worth your time.

  • 02

    AI voice receptionist

    Working demo below

    Picks up the phone in Arabic or English, answers the routine questions, books the appointment, and sends you a written summary of the call.

  • 03

    Online booking

    A calendar on your own site with automatic confirmations and reminders, so appointments stop taking three phone calls and a follow-up.

  • 04

    AI readability

    Crawler access, structured data and plain reference pages, so ChatGPT, Perplexity and Claude can read your business and quote it accurately instead of guessing.

05Automation

Answer the same five questions while you’re on site.

Most of what lands in your inbox is: do you do this, where are you, how much, are you free next month, can you send examples. A chatbot trained on your actual services handles those at two in the morning and passes the real ones to you.

Live demo — ask it about pricing or delivery time.

06Automation

It picks up on the second ring.

An AI receptionist that answers in Arabic or English, books the appointment, and sends you the summary. Thirty seconds of a real call:

Sample call — AI receptionist

0:30

Call me

Demo line. The number isn’t stored.

07Pricing

What it costs.

Most businesses take this

From $400depending on scope

+ Optional maintenance

Start on WhatsApp
  • Design and build
  • Domain and hosting
  • Unlimited small edits
  • Updates and fixes
  • Someone who answers

In US dollars, and a starting price — the exact figure comes on the first call. Maintenance after launch is optional. The other services are quoted per business.

08Process

Three weeks, four steps.

  1. 01

    Call

    Twenty minutes on WhatsApp. What you build, who you want to reach, what you already have.

  2. 02

    Collect

    We gather your projects, photos and text. Whatever writing is missing, we write.

  3. 03

    Build

    Week two you get a private link. You mark it up, we fix it, you mark it up again.

  4. 04

    Launch

    Domain, hosting, analytics, handover. Then the edits stay included.

09Who we are

Two people. That’s the whole company.

We are engineering students — AUB and LAU — building websites out of Metn. There is no account manager, no offshore team, no ticket queue. The person who replies to your message is the person writing the code.

Elie Wakim, co-founder of Forj, photographed in the studio.
Elie WakimFounder
Chris Haddad, co-founder of Forj, photographed in the studio.
Chris HaddadFounder

If you need a fifty-person agency, we are not it. If you want the person building your site to pick up the phone, we are.

10Get in touch

Tell us what you’re building.

WhatsApp is fastest. We usually reply the same day.

Talk to us on WhatsApp